TIME Magazine

Pitch | Role: Senior Visual Designer | Project Length: 1 month

The Challenge:

TIME needed to evolve its digital presence into a premium destination that honors its heritage of trustworthy, in-depth journalism while meeting the demands of modern readers and advertisers. Mainstream media and echo chambers create noise and bias, and readers are seeking tools to explore multiple perspectives, draw their own conclusions, and return habitually to high-quality content. The challenge was balancing speed, stability, and adaptability while fostering exploration and engagement across a growing archive of stories.

The Solution:

TIME for the digital era delivers a fluid, adaptive experience that tailors visuals and storytelling to individual reader preferences. Vibrant, multimedia content adapts in real-time, engaging and resonating with each unique audience. Pages are fast and responsive, with seamlessly integrated ads that do not disrupt reading. Dynamic layouts, personalized content, and scalable branded experiences encourage exploration across hundreds of stories and archives each week. By combining robust analysis, diverse perspectives, and TIME’s trusted editorial voice, the platform empowers readers to see the full picture, make informed decisions, and return habitually positioning TIME.com as a modern, premium hub for discovery and engagement.