REI Co-op

Contribution: Visual Designer
Project Length: 6 months

REI Co-op underwent a complete website redesign and brand overhaul in 2015. I joined the in-house design team to help shape the new digital experience and refreshed brand presence. Guided by REI’s mission to empower everyone to get outside and enjoy the outdoors, I designed landing pages, promotional materials, and shopping experiences that supported customers across a range of budgets. My approach to UI and responsive design drew inspiration from the brand’s promise of authenticity, balancing fresh, original concepts with strict adherence to co-op brand standards.