Pivotal

Client | Contribution: Lead Visual Designer | Project Length: 6 weeks

The Challenge:

To align with Pivotal’s mission of making flight accessible and driving innovation in aviation, we focused on a strategic website redesign to boost engagement and increase orders. The existing site wasn’t fully capturing users’ imaginations or showcasing the transformative potential of Pivotal’s aviation technology, which may have limited engagement and conversions. Our goal was to inspire users to explore, engage, and join us in shaping the future of flight.

The Solution

We are redesigning pivotal.aero to create an immersive digital experience that reflects Pivotal’s pioneering spirit and showcases innovations like The Helix. By refining the aesthetic and optimizing the user journey, the new site inspires users to explore the brand, engage more deeply with Pivotal’s mission, and ultimately drives higher conversions. The redesign also emphasizes clarity, consistency, and accessibility, ensuring every user can navigate and interact with the site seamlessly.

The Result:

Pivotal’s mission is to make flight accessible and drive innovation in aviation, but the existing site wasn’t fully capturing users’ imaginations or showcasing the transformative potential of their technology. We redesigned pivotal.aero to create an immersive digital experience that reflects Pivotal’s pioneering spirit and highlights innovations like The Helix. By refining the aesthetic, optimizing the user journey, and streamlining the shopping experience across desktop, tablet, and mobile, we made ordering effortless while maintaining a consistent, elegant design. Updates to the Careers page, About section, and articles provide deeper insight into Pivotal’s mission and opportunities. The result is a user-friendly, engaging site that inspires visitors to explore the brand, connect with its mission, and drive higher conversions.