Morphe Cosmetics

Client | Contribution: Art Director | Project Length: 1 month

Morphe Cosmetics’s mission is to empower everyone to look their best without breaking the bank. I collaborated with Morphe on a site rebrand that centered on a shade finder and a refreshed homepage experience. The goal was to boost user engagement and revenue by helping users easily find their perfect shade, with the shade finder offering one of the largest and most inclusive selections on the market. Ensuring a seamless path from discovery to checkout was a priority. Beyond the shade finder, I redesigned the site’s type ramp, color palette, grid and card system, and overall shopping experience, creating a cohesive and modern digital presence. This redesign ultimately helped secure the account.