JBL

Client | Role: Senior Product Designer | Project Length: Ongoing

The Challenge:

JBL needed a unified digital presence that truly reflects its bold, “Uninhibited” brand ethos while maintaining performance and usability across global markets. With multiple country sites, inconsistent designs were causing brand falloff and a fragmented user experience. The challenge was creating a flexible, standardized design language that could elevate the brand, improve discoverability, and remain relevant across regions and devices.

The solution:

We established a comprehensive creative universe for JBL’s web presence, building a standardized design spectrum that ensures cohesion across all country sites. By focusing on authenticity and the brand’s uninhibited spirit, we crafted a system that emphasizes discoverability, engagement, and high performance. The updated design language incorporates flexible layouts, a clear visual hierarchy, and modular components that allow teams worldwide to execute consistently while still leaving room for local flavor. The result is a scalable, cohesive ecosystem that strengthens brand identity, elevates user experience, and provides a foundation for continual evolution in line with JBL’s core ethos.